There had been significant concern among fans of Arsenal that the team was not keeping up with other teams in the Premier League in terms of sponsorship. Management’s affinity for long term sponsorship deals had resulted in those deal being grossly undervalued in comparison to other clubs. That all changed back in November when the club signed a Premier League Sponsorship deal with Fly Emirates worth a total of £150M.
News broke in November regarding the deal, one that will see Emirates remain the team’s shirt sponsor through the 2018/2019 season. In addition, the club also extended the contract in relation to naming rights for Emirates Stadium. The North London stadium will retain the Emirates name until 2028.
Under the terms of the old deal, Emirates were only paying Arsenal £5.5 Million per year for jersey naming rights. The new deal saw this amount increased significantly as the new deal will see the club receive £30M annually through the 2018/2019 season.
This new deal will give the Gunners needed capital in order to sign and retain top talent as they try to compete for trophies. Arsenal had received a bit of fan backlash recently due to their unwillingness to pursue talent during the winter transfer window but this new deal should help to loosen the purse strings.
In addition to their new corporate deal with Emirates, the team recently announced that they are putting a freeze on ticket prices, meaning that fans will pay the same for tickets next year as they did for this season.
In a statement about the price freeze, the club announced that “This season the Club introduced new pricing categories which created 90,000 cheaper tickets at £25 as part of its drive to provide more tickets at affordable prices.
“In addition it continued the policy of offering prices at £10 for adults and £5 for children for home Capital One Cup ties.
“The price freeze applies to all match ticket prices including season tickets in both General Admission and Club Level. Club Level season ticket renewals will begin on February 12.”
Arsenal’s new deal with Emirates will surely give fans something to look forward to as the team looks to improve their position in the Premier League. In addition, their new ticket pricing policy will help to control the rising cost of tickets so that more fans can come see their favorite team in action.